If products are to be listed, value exchange must be realized in the market, and the interests of both the enterprise and consumers must be taken into account as much as possible. Product managers must inevitably formulate a reasonable and scientific price strategy for the product. From a broad perspective, the formulation of product price …
The most common and sharpest contradiction between product managers and designers is that the designer puts the manuscripts made with a lot of hard work in front of the product manager. After looking at the product, he feels that it is very unfamiliar and exceeds expectations. What are they?” (- -#), (- -‘), where silent …
Continue reading “Why can’t the designer make the design that the product manager wants”
However, after the advent of data analysis and data mining, this phenomenon has improved a lot. Uncertain things can be verified with existing data, and new requirements can be discovered from existing data, so that there is no need to make assumptions out of thin air. So now “user data speaks” is very popular, but it cannot …
Continue reading “Several assumptions for designing products”
The first stage: Getting started. At this time, his mind is full of questions, he needs to understand and master too much, he feels very tired and tired, and it is always accompanied by a sense of urgency and a sense of loss in a huge system. . This stage might as well call it the …
When designing an application, website, or product, three things can give users a more usable experience: focusing on users and tasks in advance, empirical measurement, and iterative design. As with the emergence of the graphical user interface era, in the mobile era, the same obstacles that affect usability design still exist. Follow users and tasks …
1. A blog in my mind I mean writing a blog, not just writing an article to get this result. It should be the process of writing. Friends who have written technical articles should have such a process like me. Understand learning, the knowledge points involved in the article, and the knowledge points derived from the …
This topic has been discussed a few years ago, and there have been several PKs among friends. When I talked about it before, everyone agreed. With the continuous standing in line, everyone’s ideas have been very different. So, I want to discuss this topic again. My thoughts are related to my growth process. At first, I was …
Continue reading “Product managers must make products that allow users to perceive value”
There is a popular saying in Internet circles called “subtraction”, especially “subtraction for products”. Generally speaking, some foreign services are used as benchmarks. For example, twitter is a very simple network service. But if we look at domestic network services a little bit, almost no successful product or service is “subtracting.” More than 90% of …
Continue reading “Talking about subtraction in product design”
There are often new recruits who can’t figure out the difference between a designer and other positions, such as a product manager. After answering a few times, I summarized the differences in two aspects, which can be briefly summarized as: skills and positioning. “Skills” refers to the designer’s ability to master the ability not possessed by …
Continue reading “Seven Experiences of Design Communication”
I have always believed that product design is a very subjective job. People have different opinions on the same product and the same function. There are no rules without rules. We will have some standards when we do a lot of things, even if these standards are judged from different perspectives. So after making products for so …
Continue reading “Where are the principles of product design”
Our products inevitably have to face two standards. As far as the product is concerned, it is given a price that exceeds expectations. For users, what they want the product to have is value beyond expectations. In order to balance the direct view of “price” between users and products, three steps can be taken to clarify ideas. …
Continue reading “Balance user expectations and product expectations”
Some ideas are inconvenient to share in blogs, and there are too many issues to study. Focusing on practice, sharing hope in the future is all my own actual project experience. Blogging consumes energy and time is not as good as reading more information. Designer friends who have worked for three to five years feel that they …
Interactive prototype is an important output in the product development process. It not only determines the presentation layer form of the product, but also can better verify requirements and clarify product goals while visually displaying product functions. The establishment of an interactive prototype program usually comes from a joint review conducted by cross-departmental personnel. How to efficiently …
Every interaction designer should have a heart for simplicity-light operation, simple flow, and clean interface. Whenever we mention complexity, we will inevitably think of its opposite-simplicity. The so-called simplicity is to remove unnecessary interference and allow users to reach the target directly.
How is an excellent product manager defined? There are different opinions and there is no clear standard, but we find common things in these excellent product managers. We boil down to the “seven swords” of the product manager. Hello everyone, I asked Liu Yitong to translate this article, then processed it and added a few …
