Interactive prototype is an important output in the product development process. It not only determines the presentation layer form of the product, but also can better verify requirements and clarify product goals while visually displaying product functions. The establishment of an interactive prototype program usually comes from a joint review conducted by cross-departmental personnel. How to efficiently conduct interactive reviews is often a headache for many interaction designers. We can consider from the following aspects.
Preparation before review
At least one day in advance, initiate an interactive review notification, reserve a meeting room, projection equipment and other equipment, and specify the review content, meeting time, meeting location, participants, etc. in the email. According to the business and personnel situation, pre-audit is conducted when necessary.
Note a few points:
1. Review content: You can briefly introduce it in the email, and attach the interactive prototype or link, so that the participants in the review have a certain understanding of the content of the meeting, and prepare before the meeting to avoid blindly participating in the review and causing meeting time Procrastination reduces the efficiency of the meeting.
2. Review materials: mainly interactive prototypes, different versions of interactive prototypes, design reference materials, competitive product analysis materials, and data analysis materials, if available, may be used in the review process. It is best to bring your own notebook, so that you can switch and compare the data during the presentation, and effectively express your design plan to increase the persuasiveness.
3. Participants selection: The executives involved in each link of product development such as product manager (PD), vision, front-end, project manager (PM), testing, optional customer service, customer availability, operations, data mining, etc. are based on product conditions Decided. Coordinate the time of the personnel to avoid the absence of the required personnel during the review, which may cause the review again. It is most efficient to control the conference staff to less than 10 people.
During the review process, the designer should pay attention to controlling the progress of the meeting, the function points that need to be reviewed, the approximate time, and the discussion should not deviate from the theme and bring it back in time.
When reviewing the business, designers should also pay attention to the interactive prototype we review, not the designer himself. Our goal is to find as many possible problems as possible. The more problems found at this stage, the subsequent risks. The smaller. Avoid problems being iterated and magnified.
1. Introduce the target user’s situation and experience goals
It is suitable for a new product where everyone is not clear about the background of the new product, or a newly formed virtual team is not familiar with each other, and mutual trust is still being established, so that everyone can quickly understand the background of the interactive prototype. , Let your design have roots.
2. From the user’s perspective, adopt the user experience method
According to the various operation steps that users need to go through to achieve user goals, it can more promote user-centric reviews. It is not a discussion about whether the technology is realized.
3. From the whole to the details, give priority to the innovation
For example: start with the functional structure flowchart, and then go to whether the interaction method, interaction details, expression form, copywriting, etc. meet the needs, whether the potential needs are met, whether the specific customer group is met. Whether the various situations of the previous step and the next step are considered, whether it is humanized, whether the interactive mode of the functional module is reasonable, and whether it is achievable.
4. Day reading form, natural page form
Various design plans are prepared. Sometimes the same situation, different scenarios, and possible implementation methods will be different. Choose the plan that best fits the current situation, the current scenario, and the cost is controllable.
5. Show the operation and customer service staff as soon as possible, they may put forward other needs
Because operations may need to add their operational requirements to your interactive prototype, which is conducive to operational activities. The customer service has the most contact with users and may help you find out the pain points of users.
6. Lead colleagues in each role to enter the discussion
Colleagues in various positions will review the current prototype from their own professional perspective and fully discuss the feasibility of the prototype. You can directly guide, consult the front-end, whether the interactive mode can be realized, whether there is a better way to achieve it, cooperate with the development discussion, if it is designed in this way, is it possible for the back-end to respond in real time, whether there will be a delay, etc., listen more to all aspects Suggestions, it is possible that you will find details that you have not paid attention to, and micro-innovation is also conducive to program improvement.
Details to be noted:
1. Avoid subjective comments, and don’t introduce visual elements prematurely. Avoid people from commenting on colors and button forms, while ignoring the key points. When designing prototypes, pay more attention to the interaction itself instead of designing the visual scope. When the wireframe and the visual draft form a strong contrast, the interaction and the vision have completed their design goals.
2. If there are many people, there will be more opinions. Be careful not to deviate from the subject and guide quick decision-making.
3. For the controversial design, throw out your own views and carry out a storm. It may be an opportunity to redesign and reinnovate.
4. For tangled matters, if you can’t judge which is better, write it down first and find someone to solve it privately after the meeting.
Post-assessment work
At the end of the review, the recorder of the meeting will repeat the question again to avoid omissions. The questions are summarized and sent in the form of e-mail, which is conducive to the designer to compare the problems and solve all the problems.
Points to note:
1. The modified interactive prototype will be sent to everyone again via email for email review. Make sure that everyone has no doubts, unless it is absolutely necessary, then conduct a second review.
2. When finding unresolved issues in the meeting privately, you can explain the solution in the email if necessary.
3. Analyze the problem list to see if there are some points that can be recorded in the interactive checklist, which is constantly updated and improved.
Interaction designers please pay attention to interactive review. Interactive prototype is the first prototype output in the entire product process. It is the first time to show your own design plan in interaction design. It determines the future interaction tracking situation, including the visual and front-end. Development requires the interaction designer to follow up, solve problems in time, and ensure the realization and communication of the design plan.
