Do you know how to operate business?
Do you have the technical skills?
Do you pay attention to the user experience of the product.
Looking back, can you be called a real product manager?
I often ask what position is a product manager, and what are their responsibilities? How to train a product manager?
Marty Cagan’s book “Inspired” (Chinese name “Apocalypse”) once described the position of “product manager” as follows: to find valuable, usable and reasonable products. Similarly, I think product manager is the intersection of three positions: business, technology, and user experience. A good product manager must have at least one of the working experiences, be passionate about the three positions, and have a good relationship with practitioners in the three professions.
Business: The product manager is first of all a business position, and his main responsibility is to maximize the commercial value of the product. Product managers should focus on product optimization so as to achieve business goals and obtain the greatest return on investment.
Technology: If even the product manager doesn’t know how to build a product, then there is no point in defining the product. This is not to require product managers to be able to write code, but to understand the technology, the most important thing is to know where to work is essential to make the right decision. This is even more important in agile development, because the product manager is the person who spends the most time with the development team.
User experience: This is the last item but also important. The product manager represents the voice of the user in the company, and he must pay attention to the user experience of the product. This requires the product manager to jump out of the team and test the product as a user
