Some ideas are inconvenient to share in blogs, and there are too many issues to study. Focusing on practice, sharing hope in the future is all my own actual project experience. Blogging consumes energy and time is not as good as reading more information.

Designer friends who have worked for three to five years feel that they have encountered a bottleneck. The so-called bottleneck is that they don’t know the future development direction and what should be done. I share the design issues I am paying attention to, hoping to be inspired.

1.Metro style. I don’t like the WP7 mobile phone itself, the Metro style is a bit advanced, and there are still many flaws in itself, but Microsoft has derived this style into other products, especially Win8. Based on Microsoft’s position in the computer operating system, I have to take the design of the Win8 platform seriously. Before the development is mature, there are still many design possibilities. It feels good to try. It just so happens that the company’s Win8 project can be used to practice some ideas. The new platform means new opportunities. I hope to be able to design on all platforms.

iPad has the potential to replace products such as early education machines and become a new generation of children’s education and entertainment tools.

2. Health field. Mobile phones are already replacing traditional digital products such as MP3 and cameras. The mobile features and hardware computing capabilities of mobile phones are bound to play a major role in the health field in the future. It can monitor the user’s physical condition at any time, automatically dial an emergency call when warning, provide users with simple and quick routine index check of heartbeat and blood pressure through external devices, record physical conditions, and provide users with medical consulting services at any time.

The main thing is that the health sector can take advantage of the unique advantages of mobile devices and develop medical services that are unique to the mobile Internet.　

3. Data analysis. The website’s data analysis is relatively mature, and it will definitely be used to analyze mobile applications on a large scale in the future. Some designers dislike data analysis. My principle is that all methods that are beneficial to the design results can be used. The statistical data of operation analyzes user download channels, conversion rate, activity and churn rate, etc., and the design needs to analyze the reasons and the rules of user behavior through data, such as the proportion of users watching videos, how to increase the viewing time, and what The layout structure is more conducive for users to find what they want to watch.The existing data analysis methods are relatively simple, such as the impact of a single function on the data, how to combine product value and goals to analyze, and more interesting is the use of data to verify ideas.

4. Multi-screen design. In the past, it has been discussed that mobile phones and computers undertake different tasks, and what are the different characteristics of the design architecture. Now TVs will also interact with mobile phones, PADs and computers or complete a task in public. TV itself is also developing in the direction of intelligence, and a large number of applications may appear in the next three to five years, and the mobile terminal may play a leading or auxiliary role in the middle. Data or operations will achieve seamless docking and synchronization, providing users with the ultimate experience in specific scenarios. This is the future trend, especially the intelligentization of appliances such as home appliances and vehicles will accelerate this development trend.

5. Brand. Establishing a brand is a very important function of the design team, and it is also a high-level design problem, but it is not easy. It is necessary to integrate design knowledge first, but also to understand product and marketing issues. It is worth studying for a long time. I have always believed that design is only a way to meet user needs. The most important thing is to understand user behavior patterns and psychology, and brand positioning is also from the perspective of user cognition.Cutting-edge topics, branding, and interactive knowledge all start from studying users. Every aspect of life such as clothing, food, housing and transportation is a means to satisfy users. The principles are the same. Designers should not limit themselves to the field of mobile applications. To understand design at a broader level.

6. Design management. In the past, people thought that I would take the professional route, and I also thought that it was like just digging into the problem every day, it sounded very comfortable. But at a certain stage, you find that you encounter a bottleneck, you should not limit your development direction, you can try to do anything. The other is a bit rebellious, if others think I should do it, I might not do it.
Although the team is small and has management functions, the vision and the amount of information available are much better than before. The angle of thinking about problems has also been greatly changed, and the sense of responsibility is stronger. When you find some problems in the process of members and cooperation, recall that you may have the same problem, but you didn’t realize it at the time.Obstacles to the management line are the problem of opportunity. The second is that many designers mistakenly believe that management and professionalism are in conflict. In fact, it is the opposite. Management can promote professionalism. With a better vision, it is necessary to study higher-level design issues. , Such as brand. The third is that you are unwilling to drive others to do things, and it is not difficult to convince members of you, and the design team is still well managed. No matter how powerful a person is, he cannot do as many things as a team.

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