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“User-centric” is a kind of laziness, and it is also a marketing need. Really great products often have deep values, and these values are established by the product team. So, at a higher level, let’s pursue “product manager centricity”. 01 The concept of user-centered design has always been the golden rule of product managers. To put it simply, …
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The system icon design can accurately reflect the personality concept of the brand and most effectively convey the corporate brand image. Starting from his own work experience, the author shared the 5 major steps to create system icons. Today we will talk about how to make system icon specifications. Everyone knows that icons play a very important …
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The problem of “positioning” actually covers many aspects – commodities, people, prices, etc., will involve the problem of “positioning”. So in the process of corporate or brand positioning, do you know how to build the corresponding positioning strategy? In this article, the author summarizes the “positioning” problem, let’s take a look. After “Positioning, Really Not …
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Thinking back to your peak pleasure, which images were designed? Behavioral design can be used flexibly in all aspects, and good products are no exception.
Based on work practice, the author introduces the relevant knowledge of information architecture for us to learn and reference together. 1. What is Information Architecture Information architecture (information architecture), referred to as IA. It was born from the field of database design. When searching on Baidu, it gave a definition: the main object of IA is …
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In this article, the author will tell you about the nature and influencing factors of loss aversion, as well as the application of loss aversion in products. Before we get started, let’s do two interesting experiments: The first set of experiments: The people participating in the experiment (abbreviation: subjects) each held 1,000 yuan in cash. …
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Storytelling can quickly build an empathy that resonates strongly with your users’ needs and pain points. How to tell a story well? Requires language that the audience can understand; argues with data; uses clever tricks to grab the audience’s attention. Storytelling is one of the ways we share ideas and experiences. Using raw data alone is not enough …
In many cases, how users use the product is often unexpected by the designer, which also makes the original design misused. Today’s topic starts with a hanger. I personally feel that drying clothes is a very troublesome thing, and I will be very annoyed if things go wrong. Drying clothes once made me very angry, because there …
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Making a product is different from making a function. The pursuit of making a product is the final result orientation, while making a function only depends on the degree of completion. Write in front Although the process of making a product and making a function is the same, the final output results are completely different. …
Service design is the provision of services to users that meet user needs, it can be used to improve existing services or create new services from scratch.
What is service design and what is not? Many people are confused about the boundaries of service design. Below we will explain a few concepts that are easily confused with service design.
When I worked as a product management consultant, clients often mentioned: “The product roadmap is desperately needed, the sooner the better. ” Therefore, I have also done some in-depth research in this area, trying to dig out what their real needs are, and the end result has always returned to the most important value proposition and …
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Service design improves the user and employee experience by designing, aligning, and optimizing an organization’s operations to better support the customer journey. What is a service? Traditional economics makes a clear distinction between goods and services, with goods being tangible and consumables (eg: pens, sunglasses, or shoes). Services are intangible instant exchanges that do not result …
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Recently, I have a deeper understanding of the information explosion. Every day, I watch a lot of hot news, learning materials, and film review information on my mobile phone. Looking back, I don’t remember anything. I have never opened my collection of articles and notes. I have never thought about the courses I purchased. I haven’t …
Now, the competition for designers is becoming more and more fierce, and in this environment, how should designers improve their design competitiveness? 1. Background of the problem Have you noticed recently that the competition for designers is getting more and more fierce, and the HR of any company holds thousands of designer resumes? 2. Potential …
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