Answer these questions well, and your positioning will be half successful

The problem of “positioning” actually covers many aspects – commodities, people, prices, etc., will involve the problem of “positioning”. So in the process of corporate or brand positioning, do you know how to build the corresponding positioning strategy? In this article, the author summarizes the “positioning” problem, let’s take a look. After “Positioning, Really Not …

7 things you need to know about information architecture

Based on work practice, the author introduces the relevant knowledge of information architecture for us to learn and reference together. 1. What is Information Architecture Information architecture (information architecture), referred to as IA. It was born from the field of database design. When searching on Baidu, it gave a definition: the main object of IA is …

Product Psychology: How to Take Advantage of Loss Aversion in Product Design?

In this article, the author will tell you about the nature and influencing factors of loss aversion, as well as the application of loss aversion in products. Before we get started, let’s do two interesting experiments: The first set of experiments: The people participating in the experiment (abbreviation: subjects) each held 1,000 yuan in cash. …

How to improve user and employee experience through service design?

Service design improves the user and employee experience by designing, aligning, and optimizing an organization’s operations to better support the customer journey. What is a service? Traditional economics makes a clear distinction between goods and services, with goods being tangible and consumables (eg: pens, sunglasses, or shoes). Services are intangible instant exchanges that do not result …

Analysis of 5 aspects: How can designers improve their design competitiveness?

Now, the competition for designers is becoming more and more fierce, and in this environment, how should designers improve their design competitiveness? 1. Background of the problem Have you noticed recently that the competition for designers is getting more and more fierce, and the HR of any company holds thousands of designer resumes? 2. Potential …

Cats and product design thinking

Product design thinking is based on continuous research and improvement. Maintaining the validation and iterative thinking model can not only be applied to the product design field that we are familiar with, but also can be used in daily life, and even design a dollhouse for my cat.