The last article explained the theoretical process of product demand analysis , and roughly introduced the position and analysis methods of product demand analysis in the product realization process. However, in many companies, demand analysis and decision-making is a very fast process, especially the waterfall development model companies, will not put too much energy on …

Continue reading “Product demand analysis (Part 2)-demand analysis and judgment”

Several friends asked me to share the product demand analysis. I thought for a long time but didn’t find anything to say. This is mainly because I seldom regard requirement analysis as a standardized operation process in my work. Usually I judge requirements directly in my mind, and in most companies, there are no standardized …

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Some time ago, returning from the United States and transiting through Chicago Airport, I went to the airline’s counter to ask about the possibility of an upgrade, so that the long-distance flight could be a little more comfortable. The service staff told me that there are seats available, but there is no aisle seat that …

Continue reading “The user is not good at expressing their needs, he needs your unconventional solution”

Prototype design is a big problem that plagues many novice product managers. In fact, prototyping is not as difficult as imagined, practice makes perfect, just master the 8 golden rules. Most of the mistakes I encounter, see, or hear are not because of choosing the wrong tools or methods. Most errors come from the following situations: Excessive …

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When you choose the measurement method of usability research, you should consider a lot of issues to get the desired results, including research purpose, user goals, technical feasibility of collecting and analyzing data, and project budget and delivery A matter of time. Because every usability study has unique attributes, we cannot specify exactly what measurement method …

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There are two ways of task design: 1) User-based task design a) Starting from reality, map the user’s natural state of the scene into a set of similar tasks performed on the man-machine interface. b) In the absence of similar products, obtain conceptual prototypes through in-depth interviews or focus groups, and combine usability testing to …

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The first stage: Getting started. At this time, his mind is full of questions, he needs to understand and master too much, he feels very tired and tired, and it is always accompanied by a sense of urgency and a sense of loss in a huge system. . This stage might as well call it the …

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When designing an application, website, or product, three things can give users a more usable experience: focusing on users and tasks in advance, empirical measurement, and iterative design. As with the emergence of the graphical user interface era, in the mobile era, the same obstacles that affect usability design still exist. Follow users and tasks …

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This topic has been discussed a few years ago, and there have been several PKs among friends. When I talked about it before, everyone agreed. With the continuous standing in line, everyone’s ideas have been very different. So, I want to discuss this topic again. My thoughts are related to my growth process. At first, I was …

Continue reading “Product managers must make products that allow users to perceive value”

There is a popular saying in Internet circles called “subtraction”, especially “subtraction for products”. Generally speaking, some foreign services are used as benchmarks. For example, twitter is a very simple network service. But if we look at domestic network services a little bit, almost no successful product or service is “subtracting.” More than 90% of …

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There are often new recruits who can’t figure out the difference between a designer and other positions, such as a product manager. After answering a few times, I summarized the differences in two aspects, which can be briefly summarized as: skills and positioning. “Skills” refers to the designer’s ability to master the ability not possessed by …

Continue reading “Seven Experiences of Design Communication”

I have always believed that product design is a very subjective job. People have different opinions on the same product and the same function. There are no rules without rules. We will have some standards when we do a lot of things, even if these standards are judged from different perspectives. So after making products for so …

Continue reading “Where are the principles of product design”