1. No repetitive design.
2. Do not repeat the design when doing repetitive design.
3. Don’t use elements that have already been used.
4. The used elements must be used without leaving a trace.
5. When there is really no idea, “copy” other people’s designs.
6, copy other people’s design must copy the other people’s design.
7. Finding the commanding heights of the predecessors to inherit, must be higher than starting from scratch every time.
8. Designing is not a simple drawing, we must open up non-design knowledge, otherwise it is art.
9. When everyone is using white, I use black.
10. When everyone is using black, I use black differently.
11. You must have confidence in your own work to make yourself proud.
12. It takes no more than two days to be proud, and on the third day I start to hate my work.
13. If you are still very proud, then show the work to more people.
14. We must learn from the most difficult audience. This is the next point of innovation.
15. Innovation is not something you can think of. Many ideas come from the accumulation of “surplus” in the usual way.
16. Innovation is not blown out. Many ideas come from the usual “boring” practice.
17. Innovation is not about building a five-wheel car.
18. Innovation is 99% of old elements plus 1% of new ideas.
19. When a new project comes, go back to the first one.
