Demand amplification theory

Demand processing has always been one of the most important links in product work.  We has sorted out the whole process of demand analysis for us from demand acquisition to demand landing, and I recommend you to read it. When making requirements, do you feel that there is another requirement hidden in many requirements, or …

Before you make a product, how do you plan for the product?

Product design must be “fine”, while product planning must be “far”. Product planning is not only planning, but also the development process of selecting products. Perhaps the value of product planning is not reflected in the exquisiteness of the user experience and the beautiful display of the page, but it reflects the realization of the best configuration …

How do designers stick to the original intention of user experience design?

Recently, I have re-entered this old question: the conflict between the product commercial user goals and the designer’s own values. On this issue, my views have moved to two completely different extremes in the past few years. From the earliest days, people have always advocated the style of “small and fresh, concise, tall, and perfect in …

How to use scientific methods to help you increase user stickiness?

Preface How to improve user stickiness? This is a problem that the product will face after a certain amount of UV. Most products are trying to actively contact users. For example, e-commerce apps regularly push users various discount promotion messages to attract users back to the app; SNS apps will push users “the people you follow XX …

These 3 points, newcomers should pay attention to when planning products

As a newcomer to the product, I was in charge of the company’s product planning process. Because of my lack of experience, the solution ideas in my mind did not match the reality, which led to the adjustment of the company’s product development rhythm. The lessons learned in practice are extremely profound and valuable. In this article, I …

Looking at the embarrassment of the reliability prediction work from the successful landing of [Zhu Rong] on Mars

[Zhu Rong], who represents the latest achievements of China’s aerospace industry, has successfully landed on Mars and began to perform his own Mars exploration mission. With the development of science and technology, the continuous success of various complex engineering systems represented by spacecraft is truly breathtaking. However, according to the current conventional practice, if we …