Demand processing has always been one of the most important links in product work. We has sorted out the whole process of demand analysis for us from demand acquisition to demand landing, and I recommend you to read it. When making requirements, do you feel that there is another requirement hidden in many requirements, or …
Product design must be “fine”, while product planning must be “far”. Product planning is not only planning, but also the development process of selecting products. Perhaps the value of product planning is not reflected in the exquisiteness of the user experience and the beautiful display of the page, but it reflects the realization of the best configuration …
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To become an “expert” with achievements in a certain field, and to become a lifelong learner, you must master the following five core competencies. 1. Cultivate a growth mindset Carol Dweck, a professor of psychology at Stanford University, did an experiment when he was doing research on “how to deal with failure.” She gave a …
Whether it is an article published on the official Tubik blog or a content pushed on Medium, there is a main idea behind each case: design for users, and keep this in mind in every link of the process. From user experience research, to wireframing and prototyping, to UI design and testing, designers should remember that they are …
Under the premise of the same design architecture, even the simplest table styles can bring different emotional renderings due to the different expressiveness of the resource pictures, which will affect the user’s intuitive judgment of the product, whether it is active or passive. Under the premise, it is very difficult for users to leave the …
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Recently, I have re-entered this old question: the conflict between the product commercial user goals and the designer’s own values. On this issue, my views have moved to two completely different extremes in the past few years. From the earliest days, people have always advocated the style of “small and fresh, concise, tall, and perfect in …
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Preface How to improve user stickiness? This is a problem that the product will face after a certain amount of UV. Most products are trying to actively contact users. For example, e-commerce apps regularly push users various discount promotion messages to attract users back to the app; SNS apps will push users “the people you follow XX …
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As a newcomer to the product, I was in charge of the company’s product planning process. Because of my lack of experience, the solution ideas in my mind did not match the reality, which led to the adjustment of the company’s product development rhythm. The lessons learned in practice are extremely profound and valuable. In this article, I …
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[Zhu Rong], who represents the latest achievements of China’s aerospace industry, has successfully landed on Mars and began to perform his own Mars exploration mission. With the development of science and technology, the continuous success of various complex engineering systems represented by spacecraft is truly breathtaking. However, according to the current conventional practice, if we …
What is the difference between quality and reliability? If the product fails on the user side after leaving the factory, it is a reliability problem. This division is not what I said. It was first discovered by the US military after World War II. The reason for the matter was: In the early days of …
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What knowledge does a reliability engineer need? We can get a glimpse of the company’s recruitment requirements. In the WeChat circle of friends, I often see the job requirements of reliability engineers who are forwarded. The first is the recruitment of reliability experts for a well-known company in the communications industry. There is no cap …
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As a product manager, while talking about business, model, and strategy, you should also calm down and design artwork-like products from the essence of the product, paying more attention to the details of product use and the quality of user experience. This article will talk about the minimalist design of the product, and is also a …
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No matter what field your business belongs to, no matter what level you are in, no matter how difficult business problems you encounter, you can use drawing to find their laws. Starting today, forget E-mail, forget Excel, and forget PPT! Solve all business problems with only a napkin and a pen! 4 steps of product thinking: thinking …
How to realize a new product innovation? Should it be led by the developer and executed throughout the process, and user feedback after the launch; or should it mobilize users in the early decision-making stage of the product and continue to absorb user feedback? When product decisions will affect users, you need to incorporate their needs into …
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Product design is subtractive, simplicity is supreme, don’t make me think… How to apply these “simplicity” design thinking to specific work? Probably most of the answers will focus on “decrease from the needs of the crowd, do only the least and most valuable things, remove the need for verification errors in the iteration, etc.”. However, in reality, …
