Under the premise of the same design architecture, even the simplest table styles can bring different emotional renderings due to the different expressiveness of the resource pictures, which will affect the user’s intuitive judgment of the product, whether it is active or passive. Under the premise, it is very difficult for users to leave the intuitive psychological trap. Designers need to make maximum use of users’ reliance on emotional rendering, so as to encourage them to make behaviors that are conducive to product development. This is the effect of design on products. Good-looking and creative are only the means of design, and design is fundamental to behavior. Impact.
The behavior of consumer identification comes from the user’s imagination
The media that products in the Internet age rely on range from PC to mobile. Although the hardware is upgraded, in the final analysis, it does not break away from the scope of virtual application. To buy an apple online, it is impossible to get an apple directly from the screen. Driving a speeding car in a game, it is impossible to really sit in a racing car. Chat with a girl with a beautiful head, but the other person is just an image on the screen, and they are truly separated from each other by thousands of miles. Since these are not true, why do users still take the trouble and indulge in it, and even abandon their daughters and enjoy it. Because of successful products, one thing is done right in the design, which is to maximize the stimulation and satisfy the user’s imagination.
Users will place orders just because Apple’s pictures are good-looking (the design stimulates emotions). The exciting design of the speed car in the game can satisfy the user’s desire to crush the heroes (the design stimulates desire), and people who are not welcome in the real world. Probably because the design of the social environment has attracted much attention in the network (design stimulates a sense of existence), all of which greatly satisfy the user’s cognition of the product (this is not a real cognition, but only guide users through various design methods Constitutive cognition). In a sense, the degree of user acceptance of a product depends on how much cognitive imagination the product can give users. This imagination comes from the satisfaction of self-fascination in human nature.
Graphics are the most intuitive means of emotional rendering
Under the same framework, different pictures bring about different mood renderings, which makes it possible to distinguish grades in product design even with the simplest application template. Although the layout is an important part of the design, the graphics themselves have more features. Aggression (I am willing to use the word “aggression” because it can be understood without teaching). Users do not understand the design theory of typography, this is the job of designers. However, whether the picture style is good or not, it is not touching, whether it produces a feeling of affection, whether it affects the user’s first impression of the product, there is no doubt. In product design, it is easy for designers to make a mistake, that is, guiding users as teaching users. Users do not need to teach, because aesthetics is the nature of everyone. When users do not leave a good impression because of the design of the product, they will not invest any imagination in the product, nor will they establish a connection with the product, and it is impossible to talk about in-depth understanding and use. A real designer should be able to understand that design is an industry that does not require any explanation, because it is easy to see if it looks good or not.
However, users are not sane
Although the user has an intuitive judgment on the design, the user is not sane. If the user is sane, then there will be quite a lot of interactive behaviors that are invalid for the user. The fact is that the user will easily enter the psychological trap of product design and form a series of behaviors such as clicking, forwarding, reading, buying, commenting, and publishing. And all of these links can be carefully designed by the designer in exchange for the enjoyable experience of the user’s self-fascination. In the future, people will pay more and more attention to their own feelings. The starting point of using products will not be “for others” but “for me”. Therefore, compared with users’ irrationality, product manufacturers or designers should It is a cold-headed person who examines, observes, researches, understands, makes design plans, and lets go of egoism in order to make the product more widely accepted.
The emotional rendering brought by the design can be transformed into the user’s first perception of the product
The vast majority of user behaviors come from the reliance on emotional rendering, which is difficult for users to perceive, but this is the case. When a design graphic gives people a positive and warm feeling, the user responds accordingly. Emotions will be projected into the product function, and affixed with cognitive labels (cognition is determined by the design guidance), when the positioning of this product is consistent with the user’s cognitive labels, the user will naturally take care of the product Agree. Therefore, before designing a product, I will carefully understand the market positioning of the product and the characteristics of the user, and will have in-depth conversations. But unfortunately, many product managers only think about the functions of the products, and think very little about users and human nature. They seem to think that with perfect functions, there will be corresponding users. In fact, this is not necessarily the case. Although every developer and designer hopes that the product will determine the user, the power of the market will ultimately let the user’s behavior determine the direction of the product.
When the user’s perception is not consistent with the product positioning (for example, many products are positioned on a tall, but the user’s feeling is rough), it takes a lot of energy to create a design that meets the user’s emotional perception and put it on the market again . In this regard, professional design tools are required. In fact, different ages, occupations, genders, identities, educational backgrounds, and group divisions will produce different emotional preferences. Designers need to grasp the commonalities of the crowd under the premise of ensuring product functions, and try their best to let users recognize the product. Knowing positioning is consistent, because user thinking is 1 to N, there are countless possibilities, and design can bring intuitive and deterministic psychological cues, and give the product the label that the user needs to put on the first time.
A real designer’s understanding of product design goes far beyond the scope of skills, because the user that the product faces is human, not a computer or machine, which means that a product design is invisible to countless invisibles. People deal with people, and human thinking is much more complicated than program logic. Compared with some avant-garde solutions with extreme design consciousness, in the field of commercial operation, I prefer the maximum advantage that the market itself can accept, which will be easier A win-win situation is achieved in terms of design, cooperation and users.
Summary of this article
- Under the premise of the same layout, it is necessary to choose image resources that can resonate with the user’s emotions.
- The virtual nature of the Internet environment determines that the user’s “sensible” choice is based on his own imagination.
- The purpose of the design is to render the user’s emotions and make the user think that all actions are necessary.
- The product positioning must ultimately reach an agreement with the user’s understanding. If it is inconsistent, the user will in turn affect the direction of the product, so it is very important to design the first impression of the product.
