Recently the word moth is very popular on the Internet, what is a moth? The original intention was that in ancient times, many city pools were surrounded by a river, in order to prevent the enemy from attacking the city. It is now commonly used to liken the core competencies of a business or brand, such as WeChat’s moth is social and user, Apple’s moth is IOS system and innovation, such enterprises and brands are difficult to replace.
However, I would like to say that designers should also have their own moth, otherwise it will be easy to be replaced, thereby losing value. So, what moths do designers have? How do we build our own moth?
01 Talent
You can’t deny that there are talented people in every industry, and although I think people with less talent can do well in the design world through late effort and proper career planning, talented people can do it more easily and easily.
And the designer’s two most important talents are aesthetics and creativity, first, if you know what is beautiful and what is ugly, it is possible to make beautiful things;
Aesthetics and creativity are many design old birds do not have the ability, if you have, then don’t easily splurge on it, but to continue to see more, think more, let your talent update iteration, keep pace with the times, it will become your most powerful moon.
02 Experience
Experience is useful in any industry, it takes time and personal experience to get it, and if you’ve been designing an industry for a long time and know all aspects of the industry well, you’ll be more likely to be a design expert in the field. There is also a person is a long time to do only a certain kind of design, business ability fire pure green, such as doing for many years e-commerce designers, brand designers, advertising designers, Ui designers, etc. , they have gained experience in their respective industries is also far ahead.
For these two categories of people, my advice is not to challenge themselves and easily jump out of their areas of expertise, of course, not just by experience, but to do more in-depth research on the industry, and to learn from other industries, with the times.
03 Technology
Many people will do the design as a technical job, because the design to be proficient in a lot of software, designers can use these software to make some experts can not do things, want to do this, first of all to overcome the fear of difficulties, do not want to take the first step of the psychology, to dare to learn;
Can do dare to learn and Ken insist that these two points can already shield a large part of the people, so, for now, proficient in C4D, AE and other software or successful graphic designers, but also have their own moth, of course, this advantage may also be weakened by the popularity of software.
04 The foundation of art
Art skills for designers is also very important, many of the designers from the class, from high school, junior high school, even primary school began to learn art, generally speaking, such designers than designers without art skills in hand-drawn ability, light and shadow, perspective relations, composition, color matching and so on have more advantages.
In addition, when designers participate in the work, few people will deliberately to complement the art foundation, although more and more designers began to learn illustration, but will illustration and art skills deep can not be equal. So, deep art skills are still the designer’s moor,
05 Efficiency
Designers who have work experience should know that some people’s work efficiency is higher than the average person, hand speed and brain speed are super fast, the quality of production is not necessarily very high, but in a short period of time to complete customer demand, and even in the same time to do two or more people things, this person can create higher value for the company, cost-effective very high.
These people’s abilities may not be felt before they are used, but when you really get them into work, you’ll find their value. So, high productivity is definitely the designer’s moth.
06 Comprehensive capabilities
There are others who don’t have particularly prominent skills, but know nothing, such as e-commerce design, advertising design, brand design, packaging design, web design are OK; AE, PS, AI, C4D, illustration are not in the words; planning, operation, docking customers are no problem; this type of designer is what we usually call integrated talent, very suitable for some smaller companies or start-ups, some people can top a department.
This kind of person is suitable for the development of management, all kinds of can play a variety of 18-like martial arts, that is, so that many people can not cross the moon.
Because the threshold is not high enough reasons, every year into the design circle is very many people, so, design is a very competitive industry, want to let themselves not be eliminated, or even cross the better, we must create core competitiveness.
Designer, do you have your own moth?
