Recently, I have re-entered this old question: the conflict between the product commercial user goals and the designer’s own values. On this issue, my views have moved to two completely different extremes in the past few years. From the earliest days, people have always advocated the style of “small and fresh, concise, tall, and perfect in …

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Preface How to improve user stickiness? This is a problem that the product will face after a certain amount of UV. Most products are trying to actively contact users. For example, e-commerce apps regularly push users various discount promotion messages to attract users back to the app; SNS apps will push users “the people you follow XX …

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As a newcomer to the product, I was in charge of the company’s product planning process. Because of my lack of experience, the solution ideas in my mind did not match the reality, which led to the adjustment of the company’s product development rhythm. The lessons learned in practice are extremely profound and valuable. In this article, I …

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As a product manager, while talking about business, model, and strategy, you should also calm down and design artwork-like products from the essence of the product, paying more attention to the details of product use and the quality of user experience. This article will talk about the minimalist design of the product, and is also a …

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Product design is subtractive, simplicity is supreme, don’t make me think… How to apply these “simplicity” design thinking to specific work? Probably most of the answers will focus on “decrease from the needs of the crowd, do only the least and most valuable things, remove the need for verification errors in the iteration, etc.”. However, in reality, …

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As a product manager, the most frequently asked question at work is “why”. Why should the product be positioned like this? Why can only meet this demand but not that demand? Why does this feature do this? Why does this piece of design have to do this? Why is it necessary to cut this demand …

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Before explaining “what is product innovation”, it is necessary to disassemble “what is product” and “what is innovation”. In my understanding, I define a product like this: a product is used to solve a user’s problem, so that can solve a user’s problem, it can be called a product; I understand innovation this way: innovation is …

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When making interactive prototypes, it is often easy to overlook some details, leaving pits. When the development stage is picked up by the RD brother, the professional level will be questioned. Therefore, when prototyping, more Pay attention to details. I have been very busy recently, and the APP in charge has just upgraded to a …

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