Preface How to improve user stickiness? This is a problem that the product will face after a certain amount of UV. Most products are trying to actively contact users. For example, e-commerce apps regularly push users various discount promotion messages to attract users back to the app; SNS apps will push users “the people you follow XX …
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As a newcomer to the product, I was in charge of the company’s product planning process. Because of my lack of experience, the solution ideas in my mind did not match the reality, which led to the adjustment of the company’s product development rhythm. The lessons learned in practice are extremely profound and valuable. In this article, I …
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As a product manager, while talking about business, model, and strategy, you should also calm down and design artwork-like products from the essence of the product, paying more attention to the details of product use and the quality of user experience. This article will talk about the minimalist design of the product, and is also a …
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How to realize a new product innovation? Should it be led by the developer and executed throughout the process, and user feedback after the launch; or should it mobilize users in the early decision-making stage of the product and continue to absorb user feedback? When product decisions will affect users, you need to incorporate their needs into …
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Product design is subtractive, simplicity is supreme, don’t make me think… How to apply these “simplicity” design thinking to specific work? Probably most of the answers will focus on “decrease from the needs of the crowd, do only the least and most valuable things, remove the need for verification errors in the iteration, etc.”. However, in reality, …
As a product manager, the most frequently asked question at work is “why”. Why should the product be positioned like this? Why can only meet this demand but not that demand? Why does this feature do this? Why does this piece of design have to do this? Why is it necessary to cut this demand …
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Before explaining “what is product innovation”, it is necessary to disassemble “what is product” and “what is innovation”. In my understanding, I define a product like this: a product is used to solve a user’s problem, so that can solve a user’s problem, it can be called a product; I understand innovation this way: innovation is …
When making interactive prototypes, it is often easy to overlook some details, leaving pits. When the development stage is picked up by the RD brother, the professional level will be questioned. Therefore, when prototyping, more Pay attention to details. I have been very busy recently, and the APP in charge has just upgraded to a …
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Designers are a group of thinkers with artistic temperament. They exist in each team with unconstrained innovation and maverick style. What distinguishes it from other jobs is that this is an industry that pays more attention to “inspiration” and self-cultivation. Under the oriental cultural environment, it also advocates “insight”. Therefore, upstream and downstream students know that …
Designers should create experiences with the mentality of users. This process starts with innovation-design always helps users solve problems-while using traditional cognition and availability to further simplify the solution. A useful website needs to be easy to learn, intuitive and easy to use, and be memorable to users. But most importantly, it must be simple! Let Jenny Reeves …
The essence of user experience design is to design the most suitable user scene experience just right, and this experience is to unknowingly give the user and make the user feel excited at the moment of the touch, then how to make the user feel excited? The ancients said: “Those who move people do not …
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Evaluating product opportunities is an important responsibility of the product manager. The purpose of evaluating product opportunities is to eliminate bad ideas and avoid wasting time and money; select the right product opportunities, unite the team, understand the product, integrate resources, and better create an explosive product. Combining the content of the book “Apocalypse” and thinking about …
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Event 1: A certain giant company L has a meeting, and the product boss C takes the lead to speak: “I think, users will not like this design, they…”. I believe this is not the first time I have listened to this kind of speech in the work history of every designer. One-dimensional designer: Design the interface …
7±2 rule Because the ability of the human brain to process information is limited, it handles complex problems by dividing information into blocks and units. According to George A Miller’s research, people’s short-term memory can handle 5-9 things at a time. This is often used as a basis for limiting the elements of the navigation menu to …
How to do a good job in product design, in fact, this is a methodological problem, the benevolent sees the benevolent and the wise sees the wisdom. However, the core must meet the needs of users and make users feel comfortable. Back to the product solution itself, before everything starts, we also have to solve the above …
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