What is good design?

Good design is an effective and efficient solution to a problem or challenge that meets the needs of the user or customer, while also considering the aesthetics, usability, and sustainability of the product or service. A good design is: 1. User-centered: A good design always considers the needs, desires and limitations of the end-user. It …

Design great products with “User-centric” method

“User-centric” is a kind of laziness, and it is also a marketing need. Really great products often have deep values, and these values ​​​​are established by the product team. So, at a higher level, let’s pursue “product manager centricity”. 01 The concept of user-centered design has always been the golden rule of product managers. To put it simply, …

Answer these questions well, and your positioning will be half successful

The problem of “positioning” actually covers many aspects – commodities, people, prices, etc., will involve the problem of “positioning”. So in the process of corporate or brand positioning, do you know how to build the corresponding positioning strategy? In this article, the author summarizes the “positioning” problem, let’s take a look. After “Positioning, Really Not …

7 things you need to know about information architecture

Based on work practice, the author introduces the relevant knowledge of information architecture for us to learn and reference together. 1. What is Information Architecture Information architecture (information architecture), referred to as IA. It was born from the field of database design. When searching on Baidu, it gave a definition: the main object of IA is …

Product Psychology: How to Take Advantage of Loss Aversion in Product Design?

In this article, the author will tell you about the nature and influencing factors of loss aversion, as well as the application of loss aversion in products. Before we get started, let’s do two interesting experiments: The first set of experiments: The people participating in the experiment (abbreviation: subjects) each held 1,000 yuan in cash. …

How to improve user and employee experience through service design?

Service design improves the user and employee experience by designing, aligning, and optimizing an organization’s operations to better support the customer journey. What is a service? Traditional economics makes a clear distinction between goods and services, with goods being tangible and consumables (eg: pens, sunglasses, or shoes). Services are intangible instant exchanges that do not result …