Whether making products or doing things, many people pursue two words: more, fast. This may be the inevitable result of this social environment that is eager for quick success. Everyone wants to get it too soon, and too much to get more. But the facts show that fast and more are not a criterion for success. We have been lost in such a very bad environment, and we regard fast and more as our goal. I always want to make a product that can solve all the problems of mankind. In fact, it proves that when we focus on the so-called fast and more performance phenomena, we lose our thinking about the ultimate goal. Product development itself is not to quickly develop a product with perfect functions, but to develop a product that all users are willing to use and can feel happy.
I have a friend who has always wanted to make a good Internet product and he has a good idea. But the problem is that he too wants to make a perfect product, so whenever he starts to do something, he always feels that he is not perfect, or that his architecture cannot meet the needs of future development. So he was stuck in a predicament, unable to start developing this product for a long time. Here he thinks too much. If he thinks too much, he will encounter a lot of problems before he starts, and the problems in various links make him feel that he can’t solve it all at once. I also have a friend who made a music website. They provide a lot of choices and their design is also very good. I used to go to this website often. But since the launch of Douban’s music station, I slowly stopped going. When I asked myself, it turned out that it was because I avoided troublesome choices when I was on Douban. Because there is no choice, everything becomes simple. Although simple, music is my favorite. In other words, I can get good music without complicated choices. And the music website made by my friend provides a wealth of choices and excellent interface design. In short, this website should be very attractive to talents. But the result did not move in the direction that more is good.
So I think “more” does not mean good, only moderation is good. Your product has found the core needs of users, and has not troubled users.
When I went home a few days ago, my dad said he wanted to play with my computer, so I let him operate it. When I observed his operation, I found that he didn’t like double-clicking. He thought that as long as he clicked, he should stimulate and get the result he wanted. In addition, he is not used to the left and right buttons of the mouse. He is always unable to right-click. Of course, this is just the idea of an old man, and the kid from the neighbor’s house also came to play in the evening. This kid is also not comfortable with double-clicking during operation, and does not know how to click the right mouse button. So at this point, I think the design of MAC is closer to the intuitive operation of a person who has never touched a computer. Single click and single mouse button are fundamentally easier to understand and easier to operate. I have also thought about it over and over again, and feel that single-click and two-button mice are indeed no advantage.
An excellent product must be simple and straightforward in operation. The learning process is also easy and simple. At this point, the game “Plants vs. Zombies” is doing very well. When I played it for a kid who hadn’t used a computer before, I didn’t take much effort to fully understand how the game should be operated. Of course, it’s not that simple to play well. But at least he understood how to operate.
The above is all about “less is more”, so how do you understand “slow is fast”?
This is something I’m thinking about recently, and there has been no breakthrough until the night before Dayu told me that he watched Luanke ’s talk show. When I was looking for it, I heard Luanke comment on contemporary Chinese: too anxious. Before we have time to lay the foundation, I just want to see the results. I suddenly felt that I found a comment on the content of my thoughts during this period of time. We all want to get results so much that we all become impetuous and can’t do things with peace of mind. We just go for fast, we eat fast food, we are only in the belly, but never experience the taste of food and our body. People who eat fast food are not very good in their stomachs. This is the result of our pursuit of fast food. We all wanted to reach the opposite side of the road quickly, so we started crossing the road and running red lights. We all want to complete it quickly. As a result, errors continue to occur, so we continue to correct the errors, and the time to correct the errors is a huge waste.
I don’t reject fast speed, such as the speed of airplanes and the speed of trains. But they are not very fast at the beginning, the start of the train is also very slow, the train has its own sense of rhythm, the speed is added from slow to fast. The same is true for airplanes. If the airplane takes off at supersonic speed from the beginning, the body will soon break down. So slow is a kind of pavement, and a gradual acceleration is reasonable. The same is true for people. We can find that those who do everything in a hurry will soon burn out their passion, and then decelerate. Those who have a sense of rhythm in doing things are slow at first, not so anxious, they will slowly accelerate. Slow is the prerequisite for fast, and there can be no fast without slow. Only on the basis of slowness can we discover how much potential we have to be fast.
