1 Everyone worked very hard but always to no avail
The game is very simple, called “touch the wall game”.
Imagine a scene like this: We are in a large empty room, everyone is blindfolded, and we are in darkness. You can walk around or talk at will. But only after winning can you leave the room.
What is a victory?
There are only two rules of the game:
1. If you touch the wall, you will win.
2. However, if you touch someone else, put your hands on his shoulders and follow him. If the person in front of you touches the wall, you are all considered victory.
It’s very simple.
So now, the game begins.
You may be alone first, struggling to stretch out your hands in the dark, wanting to touch the wall as soon as possible. Then, everyone else is the same.
Suddenly, someone accidentally touched you, so he put his hands on your shoulders and followed you. You become the leader and you want to lead everyone to victory.
As you walked, you suddenly accidentally touched another person, so you had to put your hands on his shoulders and follow him. You become a follower, hoping to win.
But after a long time, you find that you are still in this room, and you are still in darkness.
why?
Because there is such a situation: all of you have walked into a circle.
A touches B, B touches C, C touches D, and D touches A again.
Then, keep spinning.
Everyone worked hard and everyone was anxious, but there was no result.
Even, no one has done anything wrong, they are observing the rules of the game, but they just cannot win.
Everyone is “hard-working”, but can never accomplish the “target”.
How to do?
Until someone realized the problem, he bravely shouted:
I’m not playing anymore.
There is a problem with this rule, we redesign it.
Otherwise, everyone will keep going in circles.
Yes. In many cases, there are loopholes in the rules and the system is not perfect. But we have entered a “circle” within such rules.
I am very diligent and hardworking, but I am caught in a specific part and can never come out.
Even comforting myself, I have always been desperate.
This is “false diligence”.
How to do?
2Start with the end
What is “starting with the end”?
Imagine if you are going to build a building, how do you start?
Shout out, brothers, follow me! Let’s talk about it!
Obviously, this will not work.
It is estimated that a builder like you will not survive the second episode of the TV series.
To build a building, we must first design: main design, exterior wall design, interior design…
Then, the construction drawings.
Once you have the drawings, let’s do it.
This is “start with the end”.
You must have that “end” in your heart to know how to “begin”.
Doing anything requires two creations.
The first is the first creation based on the mind (Mental Creation). Designing a building is the “end”.
Then, the building can be constructed from the “beginning” through the second physical creation based on reality.
If there is no such “end”, or if the “end” is mistaken, it will be very bad.
You can change your behavior, such as being more diligent and quicker, but this kind of effort will only get you to the wrong place faster.
Maybe you can also change your attitude, such as thinking more positively and investing more optimistically, but you still cannot achieve your goals.
There is no “start with the end”, even if you change your will or even your ability, you may always be in place.
Start with the end, then?
3 fixed on the goal rather than sticking to the rules
Then, starting from “beginning”, start the second actual creation.
But in this process, remember one principle:
Keep your eyes on the target, not stick to the rules.
I gave an example in “5 Minutes Business School”:
Three hunting dogs chased a groundhog, and the groundhog got into a tree hole. This tree hole has only one exit. Suddenly, a rabbit came out of the tree hole, ran fast, and climbed up a big tree. The rabbit couldn’t stand firmly on the tree, fell down and stunned the three hounds who were looking up. Finally, the rabbit escaped.
I’m done.
After you listen, do you think there is any problem?
Some people say: Rabbits can’t climb trees!
Someone said: It is impossible for a rabbit to stun three hounds at the same time.
Ok. All good questions.
But, have you noticed: Where is the groundhog?
Groundhog is your target.
However, in the face of complex environments, we often forget our goals and even fall into another completely unrelated matter.
Keep an eye on the target. Keep an eye on the target. Keep an eye on the target.
For the purpose, there is no need to stick to the rules. Even, the rules should be flexibly changed.
For example, for a startup company, the most important thing is growth. The growth of the market requires sales to be like wolves.
How to do?
You can use the “commission system.” According to the sales amount, the sales commission is taken according to the ratio.
You will find that the sales team has become a tiger and wolf division.
However, suddenly one day, you also find that the higher the company’s sales, the more serious the loss.
why?
Because sales people will sell things at extremely low or even loss-making prices in order to improve their performance and sell their products better.
How to do?
Keep your eyes on the target, not stick to the rules.
The “profit commission system” can be used. Change the original method of calculating the commission from 10% of “sales revenue” to 50% of “sales profit”, and get the commission based on the sales profit.
You will find that the team begins to find a balance between low price discounts and high profit commissions.
The discount is too deep, the profit becomes less, and the achievement is less.
However, after some time it was discovered that such a system was not perfect.
When you want to open up other markets and want to send out this most brave team, they may collectively say: No.
It’s not easy to do because the market is not familiar I have been in this mature market for so long, why should I leave?
Maybe I worked several times in the new market, and my profits were not as much as the original ones, and my income would almost certainly fall.
How to do?
Keep your eyes on the target, not stick to the rules.
The “bonus system” can be used. Set different sales targets for each city. Use differences in sales indicators to hedge against differences in urban development.
If you achieve 1 million in the A market, you can get a bonus of 100,000. Now you go to develop the B market and achieve 600,000 yuan, and you can also get a bonus of 100,000 yuan. If you go to explore the C market, as long as you achieve 300,000, you can get a bonus of 100,000.
Market growth is the goal.
When the system fails to achieve its goals, it is necessary to be on the verge of an enemy, and even initiate a “wartime state.” Rearrange the focus of resources, process rules, and reward mechanisms, everything to serve market growth and everything to serve goals.
Keep your eyes on the target, not stick to the rules.
Final words
Therefore, if you want to grow faster, you must be diligent. But get rid of fake diligence.
Start with the end, then focus on the goal instead of sticking to the rules.
Otherwise, we will fall into the vicious circle of “I work very hard, but I can’t get out, but I am moved by myself”.
Only truly effective diligence can there be truly effective growth.
Wish, grow up.
